30-009 · EVIDENCE B · LOW-RISK READING
Do not buy products or services claiming to “cure myopia” or “reduce refractive error”
不买号称能「治愈近视」「降低度数」的产品和服务
There is no cost involved; in fact, you save this money by avoiding such purchases.
The State Administration for Market Regulation explicitly states that “under current medical technology, myopia cannot be cured.” Phrases such as “recovery,” “restoration,” “reducing refractive error,” “curing myopia,” “myopia remedy,” and “repairing refractive error” are classified as illegal marketing claims subject to strict enforcement. If you encounter any of these terms, you can safely rule out those products without further comparison. Devices such as eye-care instruments are considered medical devices, and e-commerce platforms must verify whether sellers are qualified to sell them.
B
Move “Do not buy products or services claiming to “cure myopia” or “reduce refractive error”” to Future Me's calendar
The excuse
One more exception feels free because the bill arrives outside the current scene.
What feels good now
Today I keep a few minutes and avoid interrupting my default routine.
What the source says
The source summarizes the return this way: “The State Administration for Market Regulation explicitly states that “under current medical technology, myopia cannot be cured.” Phrases such as “recovery,” “restoration,” “reducing refractive error,” “curing myopia,” “myopia remedy,” and “repairing refractive error” are classified as illegal marketing claims subject to strict enforcement. If you encounter any of these terms, you can safely rule out those products without further comparison. Devices such as eye-care instruments are considered medical devices, and e-commerce platforms must verify whether sellers are qualified to sell them.” Evidence grade B. The original states the population, caveats, and sources; this is not a personal forecast.
Open the original entry, check who the evidence applies to, then pick one small step that fits.
THE ENGLISH EDITION
Original recommendation and evidence
9. Do not buy products or services claiming to “cure myopia” or “reduce refractive error”
Cost: There is no cost involved; in fact, you save this money by avoiding such purchases.
In plain terms: The State Administration for Market Regulation explicitly states that “under current medical technology, myopia cannot be cured.” Phrases such as “recovery,” “restoration,” “reducing refractive error,” “curing myopia,” “myopia remedy,” and “repairing refractive error” are classified as illegal marketing claims subject to strict enforcement. If you encounter any of these terms, you can safely rule out those products without further comparison. Devices such as eye-care instruments are considered medical devices, and e-commerce platforms must verify whether sellers are qualified to sell them.
Benefit: A notice issued by the General Office of the State Administration for Market Regulation between November 2021 and March 2022 clearly reiterates that “under current medical technology, myopia cannot be cured.” It mandates strict legal action against any marketing of products aimed at preventing or controlling myopia in children and adolescents that employ misleading language like “recovery,” “restoration,” “reducing refractive error,” “curing myopia,” “myopia remedy,” or “repairing refractive error.” The notice also calls for intensified efforts to combat practices that misuse traditional Chinese medicine terminology or theories for deceptive advertising, as well as two specific types of false advertising: using patient testimonials or images to compare pre- and post-treatment outcomes, and making guaranteed claims regarding treatment safety or effectiveness. Additionally, e-commerce platforms are required to rigorously verify the qualifications of sellers offering medical devices such as eye-care instruments and other specialized products (nationwide).
Evidence grade: B
Sources: State Administration for Market Regulation of China (2021). Notice on launching special rectification actions against illegal commercial marketing and publicity of children and adolescent myopia prevention and control products. <https://www.gov.cn/zhengce/zhengceku/2021-11/12/content_5650400.htm>
Notes: This grade is assigned because the basis comes from regulatory determinations during enforcement actions rather than from controlled comparative trials of actual products. However, both health authorities and regulators agree on the statement “Myopia can be prevented and controlled, but it cannot be reversed.” The only two evidence-backed recommendations appear in items 4 (outdoor activities) and 12 (proper eye examinations, glasses fitting, and follow-ups). Information on blue-light-blocking glasses can be found in Section 6.
Read the complete Chinese source and notes
9. 不买号称能「治愈近视」「降低度数」的产品和服务
成本: 不花钱，反过来还省下这笔钱。
说人话: 市场监管总局明说「在目前医疗技术条件下，近视不能治愈」。宣传「恢复」「降低度数」「近视治愈」「度数修复」这类说法的，要从严查处。看到这类词直接排除，不用再比价。护眼仪算医疗器械，电商平台有责任查卖家够不够格卖。
收益: 市场监管总局办公厅 2021 年 11 月至 2022 年 3 月的专项整治行动通知明确：「在目前医疗技术条件下，近视不能治愈」。通知要求依法从严查处使用「康复」「恢复」「降低度数」「近视治愈」「近视克星」「度数修复」等误导性表述营销儿童青少年近视防控产品的行为。通知要求加大打击力度，管的是冒用中医药名义、或者假借中医药理论技术做营销宣传欺骗消费者的行为。通知还要求严厉打击两类虚假违法广告：使用患者名义或形象作诊疗前后效果对比的，以及对诊疗安全性、功效作保证性承诺的。通知要求电商平台严格落实护眼仪等医疗器械及有关特殊商品的经营资质审查责任（查清卖家够不够格卖）（全国）
证据等级: B
来源: 市场监管总局办公厅 (2021). 关于开展儿童青少年近视防控产品违法违规商业营销宣传专项整治行动的通知. <https://www.gov.cn/zhengce/zhengceku/2021-11/12/content_5650400.htm>
备注: 给 B 是因为依据的是监管部门查处时的认定口径，不是拿产品做对照试验测出来的。但「近视不能治愈」这句话，卫生部门和监管部门说法一致：《防控儿童青少年近视核心知识十条》里写的是「近视可防可控不可逆」。真正有证据的两件事在第 4 条（户外）和第 12 条（规范验光配镜与复查）。防蓝光眼镜见第 6 节。
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